Christina Cahalane
Design


With extensive design experience in-house and freelancing, I've handled a wide variety of projects and worked with clients of all sizes and in various industries. Featured projects include infographics, packaging, web design, illustration, and campaign concepts.

  • Adobe CC, Figma, Sketch/Abstract
  • Advanced HTML, CSS, JS
  • Cross-channel campaign strategy
  • Versatile illustration style

Thank you for taking the time to review my portfolio!

Please take a look at the featured projects & experience below. For some project links, you will be prompted to log in (just once per session), since they are in the Confidential section of my site. Please reach out if you need login information.

Featured Projects

Apple

Apple

Working at Apple, the majority of projects were cross-channel campaign concepts. Each design needed to be adaptable not only to various media and formats, but also to translate into other languages. Apple projects
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Nikki Lissoni

Nikki Lissoni

By redesigning this outdated site, the product was repositioned as a luxury brand. In addition to defining a fresh look, I took on art directing the product hero photography to lean into the color blocking and complement the geometric containers.

Nikki Lissoni

Web & UI Design

In addition to defining design systems and graphic elements for sites, I've worked with interaction design, usability and user testing, optimization, and accessibility. My experience writing front-end coding languages helps me to align design and usability goals with system standards and realistic development requirements.

True Origin site design
Web & UI
Design
UX UI category
UX & UI
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Case studies category
Case Studies
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See also: UX/UI intro

Packaging &Display Design

My first co-op was with Alliance Display, designing structures and graphics for cardboard packaging and point-of-purchase displays. Since then, I've worked with a variety of dielines and graphic applications for consumer packaged goods and in-store displays.

TrottersMain
Packaging
Grow Eat candle packaging Packaging
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Apple endcapApple Endcap
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Illustration & Animation

From sketches to vectors, I like to work in a variety of illustration styles, adapting to the needs of each project. I particularly enjoy working with traditional media, especially in animation, where it adds a certain warmth to the final digital product.

Ram mascot illustrationMain
Illlustrations
Duke illustrationMotion &
Animation
AppleApple
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Infographics

There's something exciting about finding a clear, data-accurate, and engaging way to convey complicated information, and I've always liked working with infographics for this reason!

Nuclear arms infographicNuclear arms in
American Culture
In the UniverseIn the
Universe
UCEC infographicUC Economics
Center

Related Experience


UX & Optimization

In addition to proposing concepts to test new components and improved user flows, I contribute hands-on beyond prototyping, often coding proof-of-concept elements for testing and working directly with devs to implement new patterns.

  • Figma and Sketch prototyping
  • Accessibility implementation
  • Proposing &conducting user testing
  • Writing dev requirements
  • Creating product roadmaps
  • Providing documentation
UX & Optimization

Brand Development

While defining or refining a brand's system, I formalize and document the emerging standards. I also work directly with developers to ensure design library components are accurate to the code base.

  • Defining brand standards
  • Building design libraries
  • Sketch/Abstract, Figma
  • Aligning design & code
Brand

Front-end coding

My experience writing a variety of coding languages is useful for communicating with devs, aligning code and design standards, facilitating system documentation, and offering hands-on support throughout implementation.

  • Advanced HTML, CSS, JS
  • Familiarity with PHP, SQL
  • Angular, React, etc.

I developed this portfolio site using HTML, CSS, JS, and some PHP for form functionality, with Figma to document the system.

Recent in-house design roles

Fifth Third

In a Designer role, I worked on brand expression on assets for all channels; print, digital, and animation for in-branch, advertising outlets, owned media, social media buys, etc.


I also spent time working in optimization proposing UX improvements, building and maintaining design libraries, and conducting an accessibility remediation. (read more)


Case studies: strategic projects (login required) Kids' shirt designs

Quality Gold

This jewelry-focused wholesaler maintained several brands with sites that offered a customer-facing experience to support brand awareness (including a locator to find stores) with an authenticated space for retailers to place orders.


As the only marketing designer, I defined and documented brand standards for QGold and several of its owned brands, ensuring consistency across print and digital cannels.


To improve the customer experience across the board, I also proposed UI improvements addressing usability and accessibility and UX suggestions to simplify flows.


Projects from Quality Gold

View full resume

Contact

Please get in touch via my contact form or connect on LinkedIn.

Thank you!