Christina Cahalane
Brand Development
While defining or refining a brand's system, I formalize and document the emerging standards. I also work directly with developers to ensure design library components are accurate to the code base.
- Defining brand standards
- Building design libraries
- Sketch/Abstract, Figma
- Aligning standards with code base
Thank you for taking the time to review my portfolio!
Please take a look at the featured projects & experience below. For some project links, you will be prompted to log in (just once per session), since they are in the Confidential section of my site. Please reach out if you need login information.
Featured Projects
Trustaff
While working in-house as the only creative for this healthcare-focused staffing firm, I took on a full scale rebrand to align assets across the board and develop a consistent brand aesthetic and voice.
Before & after case study
(login required)
Nikki Lissoni
By redesigning this outdated site, the product was repositioned as a luxury brand. In addition to defining a fresh look, I took on art directing the product hero photography to lean into the color blocking and complement the geometric containers.
Nikki LissoniDesign Libraries
Defining standards using tools like Figma or Sketch with Abstract creates a point of reference that not only acts as a style guide but can be used to quickly create accurate mockups. By building componenets starting with the most atomic elements, these libraries are also easily updated when design elements need to be refreshed.
CCfigma
Libraries(login required)
RM Style Guide(login required)
Related Experience
Design
With extensive design experience in-house and freelancing, I've handled a wide variety of projects and worked with clients of all sizes and in various industries. Featured projects include infographics, packaging, web design, illustration, and campaign concepts.
- Adobe CC, Figma, Sketch/Abstract
- Motion & animation experience
- Cross-channel campaign strategy
- Versatile illustration style
- Advanced HTML, CSS, JS
- Building prototypes
- User testing & optimization
- Copywriting & editing
Recent related roles
Quality Gold
This jewelry-focused wholesaler maintained several brands with sites that offered a customer-facing experience to support brand awareness (including a locator to find stores) with an authenticated space for retailers to place orders.
As the only marketing designer, I was able to define and document brand standards for QGold and several of its owned brands to ensure consistency across print and digital cannels.
Trustaff
While working for this healthcare-focused staffing firm as the only in-house creative, I saw an opportunity to unify the disparate brand assets by creating a fresh look and defining brand standards.
Contact
Please get in touch via my contact form or connect on LinkedIn.
Thank you!