Nikki Lissoni USA

Consumer-facing ecommerce site design

• Aesthetic refresh elevated product to reposition as luxury brand
• Art directing product hero photos contributed to bold, fashionable look

Nikki Lissoni was becoming fairly popular in other countries but the US presence was struggling, in part because of a very outdated website. Referencing worldwide sites, I created a newer, more playful design with a modern, fashion-forward look.

I also directed photography for the featured product shots to lean into the color blocking, acheiving a simple but dynamic aesthetic.

This site was primarily consumer facing (to browse product offerings and find nearby jewelers stocking the items), but also offered wholesale ordering.